Amazon Kindle Product Briefings

Bad Cat Events has planned and produced multiple product launch events for Amazon Kindle, including the launch of Amazon Tap at Amazon's San Francisco UX lab, the two-day media launch of Amazon's Kindle Voyage product, held in the Milk Studios penthouse in New York City, and the launch of new tablets at a house in San Francisco. Event design for each event has included presentation areas, set-up for hands-on demonstrations of the new devices in real-world scenarios, such as a living room, a kids' room and a game room space, as well as areas for journalists to photograph the devices for their follow-on articles.

Bad Cat Events managed all aspects of these events, including venue selection and contract negotiation, design and decor, production, vendor management and budget management.